Elevate Your Brand Identity
Creating unique, impactful identities that resonate with your target audience and set you apart in the marketplace.
Our Brand Identity Development Process
Our comprehensive brand identity development process ensures that every aspect of your brand is thoughtfully crafted to reflect your unique essence and appeal to your target audience.
We start with in-depth research, move to creative conceptualization, and finalize with meticulous execution.
Understanding your brand's values, goals, and market landscape.
Brainstorming and developing creative concepts that capture your brand's spirit.
Designing and refining visual elements to create a cohesive and memorable brand identity.
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How We Bring Your Brand to Life
Our branding process guide provides valuable insights into creating a strong, cohesive brand. Whether you're just starting or looking to refine your brand strategy, this guide offers practical steps and expert advice to help you achieve your branding goals.
We dive deep into your brand's history, goals, and audience to uncover insights that guide our design process.
We generate multiple concepts that align with your brand's vision and strategic objectives.
Our designers create detailed visual elements, refining them based on feedback to ensure perfection.
We deliver the final brand identity assets, ready for implementation across all your brand touchpoints.
Our Tools and Methodologies
We utilize a variety of tools and methodologies to ensure your brand identity is both cohesive and impactful. From color theory to typography and logo design, every element is carefully chosen to create a strong, unified brand image.
Choosing colors that evoke the right emotions and enhance brand recognition.
Selecting fonts that align with your brand’s personality and improve readability.
Crafting unique logos that serve as the cornerstone of your brand identity.
SuccessStories
Client
DIT
Challenge
Founded in 2018, DIT has quickly made a name for itself by focusing on design, engineering, and overseeing electrical and mechanical projects, specialized in data center projects. With tech giants like Microsoft, Google, and Amazon driving the need for massive data centers, DIT stepped up to offer top-notch services in commissioning these complex systems. Their work is all about making sure that from the first blueprint to the final testing, every part of a data center is set up perfectly.
DIT has big plans to keep growing in the data center engineering field, which is super important for keeping data safe and businesses running smoothly. They're looking to offer their services more widely and become well-known internationally, bringing in investments from the US, Europe, and Asia. They're also thinking about branching out into related areas like energy storage and infrastructure for electric vehicles.
Solution
Results
A key part of DIT's new brand identity is a design system inspired by elements of their wordmark. This system includes icons that stand for design, infrastructure, and technology. These icons can be used across various platforms to symbolize the brand, even without the logo. The color palette uses light and deep blues to represent design and engineering, and gray to represent technology, all adding up to a look that's fresh but also classic. The use of gradients adds depth and dimension, representing the interconnected nature of their services.
The design is serious but bold, especially with the typography and icons that use blue shades to look reliable and fresh at the same time. They took some inspiration from cool, futuristic movies like "Tron" and "Blade Runner" to create a look that's about the future but doesn't feel old. A strong, bold font for the wordmark gives it a futuristic feel, with special touches like unusual accents. The icon is simple but abstract, which makes DIT's brand look both high-tech and dependable.
With this smart branding and cool design, DIT is ready to face today's data center challenges and help lead the industry into the future. They're all about pushing forward with a brand that's as solid as their vision.
Client
Nestra
Challenge
Nestra Residences is a cutting-edge student housing complex that reimagines academic cohabitation and our collective bond with Yucatán's vibrant culture. Situated in the heart of Mérida, a city renowned for its rich Mayan heritage and colonial landmarks, this multifunctional development boasts a revolutionary architectural design by the renowned TAMA Group. Round has conceptualized a vibrant branding program for the project, complete with a graphic identity reflecting the dynamic ethos of Nestra and both print and digital content emphasizing its holistic approach to student well-being.
Solution
Results
We must understand our identity as a large ecosystem where every touch point is key. The small details are as relevant as the logo, from the color that awakens creativity, to the texture and weight of the materials of our diffusion pieces. For this reason, a dynamic system is what Nestra needs to cover all the day-to-day communication.
WHAT OURCLIENTS SAY
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