work
Nestra
project OVERVIEW
Nestra Residences is a cutting-edge student housing complex that reimagines academic cohabitation and our collective bond with Yucatán's vibrant culture. Situated in the heart of Mérida, a city renowned for its rich Mayan heritage and colonial landmarks, this multifunctional development boasts a revolutionary architectural design by the renowned TAMA Group. Round has conceptualized a vibrant branding program for the project, complete with a graphic identity reflecting the dynamic ethos of Nestra and both print and digital content emphasizing its holistic approach to student well-being.
THE IDENTITY
Leaded by Round's Creative Director, Sebastian Torres, the design team used the brand strategy developed in our workshop to come up with the name of the project: Nestra. Which comes from the idea that the founders wanted the building to feel like a "nest" for future entrepreneurs, business owners, and creatives. Once the name was set, the team designed three stylescapes from which the client were guided by our team to decide on a direction that best reflected their values.
THE RESULTS
We must understand our identity as a large ecosystem where every touch point is key. The small details are as relevant as the logo, from the color that awakens creativity, to the texture and weight of the materials of our diffusion pieces. For this reason, a dynamic system is what Nestra needs to cover all the day-to-day communication.
what our clients
are saying
josé marsico
Founder, Body Systems
AVI RICHARDS
Founder, Roundbox
ADOLFO TUÑON
Director, Training Time
From the very beginning, the team demonstrated a deep understanding of the Oil & Gas industry, which was crucial in capturing the essence of our company. Their creative and detailed approach helped us establish a strong and cohesive brand that truly represents our values and goals.
Carlos Cruz
Their team of experts not only promises, but delivers tangible results. Through their methodology they have helped me curate amazing content and position my brand. 100% recommended if you want to take your brand to the next level.
Jorge Elizondo
If you want to create a brand strategy or a clear and effective messaging guide for your brand, Round Branding is the agency.
José Antonio Marsico
Extremely creative, we are very happy with the work they have done for our brands, very professional.
Adolfo Tuñon
Training Time Forum
Their understanding of the market, combined with creative finesse, resulted in branding that not only stands out but also stands for something
Elmer Sare
Fenix Cannabis
They took the time to understand my vision and target audience, delivering visually stunning designs.
Avi Richards
Roundbox
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