project OVERVIEW

LUBMAR a vital distributor of Shell marine products, embarked on a journey to craft a brand as fluid and dynamic as the industry they serve. The company, deeply rooted in the distribution of marine lubricants, faced the need to elevate their image to match the quality of their offerings. With an ambition to reflect the essence of their product—a single oil drop creating ripples in water—they approached our agency to rejuvenate their brand and digital presence.


The challenge was to translate Lubmar’s comprehensive product range and expertise into a brand identity that resonated within the marine and general industry sectors. Their existing sales tools, from brochures to digital platforms, lacked the cohesion and impact that matched the company’s standing. Our goal was to encapsulate the breadth of Lubmar's services and values into a brand experience that was both informative and visually captivating.

Our solution was a full-scale brand overhaul, beginning with a refined logo that conveys Lubmar's core—the intersection of precision and fluidity, symbolized by the oil drop. We revamped the sales brochure into an informative and visually engaging tool that clearly communicated Lubmar's industry leadership.



We developed a new website, optimized for user experience and designed to guide visitors through Lubmar's expansive product catalog with ease. Complementing this were redesigned business cards and email signatures, ensuring brand consistency across all points of contact. The results were transformative. Lubmar's new brand identity now communicates reliability and sophistication, hallmarks of their services. The updated sales brochure serves as a beacon for potential clients, showcasing Lubmar's commitment to excellence and innovation.

The website has become a digital anchor, attracting and engaging clients, while the refreshed business collateral continues to leave a lasting impression in every professional interaction.

what our clients
are saying

If you want to create a brand strategy or a clear and effective messaging guide for your brand, Round Branding is the agency."

josé marsico

Founder, Body Systems

I highly recommend their services for top-notch branding and designs to elevate your business."


Founder, Roundbox

We are very happy with the work they have done for our brands, very professional"


Director, Training Time


From the very beginning, the team demonstrated a deep understanding of the Oil & Gas industry, which was crucial in capturing the essence of our company. Their creative and detailed approach helped us establish a strong and cohesive brand that truly represents our values and goals.


Carlos Cruz


Their team of experts not only promises, but delivers tangible results. Through their methodology they have helped me curate amazing content and position my brand. 100% recommended if you want to take your brand to the next level.


Jorge Elizondo


If you want to create a brand strategy or a clear and effective messaging guide for your brand, Round Branding is the agency.


José Antonio Marsico


Extremely creative, we are very happy with the work they have done for our brands, very professional.


Adolfo Tuñon

Training Time Forum


Their understanding of the market, combined with creative finesse, resulted in branding that not only stands out but also stands for something


Elmer Sare

Fenix Cannabis


They took the time to understand my vision and target audience, delivering visually stunning designs.


Avi Richards





Our approach is centered on enhancing your brand and business, ensuring success and strategic alignment while delivering visually stunning results that go beyond mere aesthetics.

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